• Since 2001 - 2020 •
• Made In England •

The dufflduffle coat seae, a coat so known for its British heritage, begins its origin story in Belgium. Named after the fabric first used to make the coat- a heavy woollen cloth manufactured in the Belgian town of Duffel- to this day either spelling, duffle or duffel, can be used. It was worn originally by hardened sea folk; the thick Belgian wool providing a barrier against the harsh winds and storms of the sea.


Introduced into the British Navy uniform in the 1880s, the coat developed features unique to Naval necessity; a large hood designed to fit over a peaked Naval cap; a throat tab to keep chilly winds from one’s neck; wooden toggles and rope fastenings meaning sailors could fasten and unfasten their coats despite thick gloves or freezing hands.

Naval officer at sea

The duffle proved a versatile ally to the British Armed Forces in the First and Second World Wars, finding its way into the uniform of airmen, soldiers and seamen alike. During WWII, as the Allied Forces made their way across Africa, it served as a seat cushion during the day and a shelter in the bitterly cold desert nights. It was also during WWII that the coat became indelibly associated with Field Marshal Bernard Montgomery (even in the present day, the eponymous coat can still be identified as a “Montgomery”), which made its later adoption by peace protesters and beatniks rather ironic.

Duffle below deck
Duffle below deck

After the Second World War, the redundant excess coats were sold off to the public cheaply, leaving army surplus stores stuffed full of ex-service duffles, an obvious choice for the cash-strapped student of the 1950s and 60s. The duffle appealed as a new uniform for a new generation- free-thinking, academic, unconventional- at a time of upending social change. Adopted by artists, actors, musicians and bohemians alike, the duffle of the post-war years became a symbol of counterculture. And then, like all countercultural trends, the duffle became highly fashionable. Jean Cocteau was pictured in a short white duffle arm in arm with Coco Chanel. The duffle trend grew; endorsed by the Royal Family and school-going children alike. When Paddington Bear appears in 1958, the blue duffle he sports is already a distinct symbol of Britishness, anglicising the bear from darkest Peru.

Paddington Bear
Oasis – Roll With It
David Bowie

What sets the duffle apart from other trends, however, is its indelible association with the alternative. David Bowie’s alien character in 1976’s “The Man Who Fell To Earth” wears a duffle as a sign of his otherness, otherworldliness. Oasis, anti-establishment and contrarian, all wear duffle coats on the cover of their 1995 single “Roll With It”. That it has stayed both current and inherently classic illustrates the longevity and endurance of the style; that it remains relevant, returning season after season, a rarity in a world of micro-trends and fast fashion. This year the duffle returns again to the high fashion agenda, a contemporary take on nonchalant 1990s style.


You might have noticed our new appearance; our website is now cleaner, smarter, and easier to navigate than ever before. Here’s a quick guide to what’s new:

Our new site works just as well on a tablet or phone as it does on a computer, so accessing London Tradition from home, work or on the move should never be a problem.

To make sure that we’re offering the best fit possible, we now offer a free sleeve “sewn to size” service on all our coats. When placing your order online, make sure to enter your height length in the correct field and your coat will be tailored to your own personal sleeve length.

We’re delighted to say that we can now offer worldwide delivery, as well as free UK delivery for all our customers.

There’s now a new “Track Your Order” function which you can find at the bottom of the page underneath “Customer Services”, just type in the tracking number found in your confirmation email.

Should you have any queries, our Customer Service team are always available between 9am-5pm GMT, Monday- Friday. You can reach them at in**@lo*************.com via email or on +44 20 8533 9900.

Don’t forget to check in on our new Journal section, where we’ll be posting exciting new content regularly.